DOI: https://doi.org/10.11649/sm.2013.008

Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam

Ewa Rogowska-Cybulska

Abstract


Attributive names as an example of the persuasive usage of the word formation categories in advertising texts

The article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.


Keywords


nomina attributiva; attributive names; word formation in text; persuasion; advertisements

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Copyright (c) 2015 Ewa Rogowska-Cybulska

License URL: http://creativecommons.org/licenses/by/3.0/pl/