Abstract:
The article describes one of the types of speech genres of the Ukrainian political communication, the intention of which is the representation of a politician, the formation and maintenance of their image. The typology of speech genres relevant to the contemporary Ukrainian political discourse is presented, and the main variety – image-presentation speech genres – is distinguished. The image-presentation texts are analyzed in view of the specifics of the structure, semantics and linguistic and pragmatic characteristics. The main tendencies of functioning of speech genres of this group in the modern media space are traced. The purpose of the article is to characterize the speech genres of the Ukrainian political discourse aimed at positioning the political entity and maintaining its image. The goal determined the following tasks: to define the notion of the speech genre and to develop a typology of Ukrainian genres based on a functional criterion; to select a group of imagepresentation genres of political communication; to analyze the slogan, program and biography as political genres. The subject of the research is verbal expressions of the Ukrainian political discourse; linguistic features of the presentationagitation speech genres of the Ukrainian political discourse. The genres of the Ukrainian political discourse combine the signs of informality and factuality, but the main criterion for their differentiation is the functional one. Presentation and image are the basic genres of the Ukrainian political discourse; they are aimed at the formation, representation and maintenance of the image of the political entity. The main texts covering this genre group are the slogan, program and biography, each of which has its specifics at the structural and semantic level.
