Коментар у соціальних мережах як мовленнєвий жанр

Abstract

The article is devoted to the study of one of the structural elements of the text – a commentary. The author substantiates the concept of a commentary as a speech genre, analyzes a comment based on its functional features. The article deals with the genre specificity of the comment, as well as the peculiarity of communicative-linguistic and linguistic parameters. For analysis the most effective model of the speech genre T.V. Shmeleva, which allows to describe any language and speech genres in accordance with determined by the constitutive genre-forming features. In the process of genre analysis we rely on M. Bakhtin’s introduction of the concept of the “target set” of the genre as a holistic statement, since for the commentary of the speech genre the distinction of the target setup is characteristic of the communicative level of “subject-direct destination” (Y. Lotman), in to which the subject-object relations of opposition are presented. The charge directed at the addressee (implicit/explicit) determines the addressee as a person who violates the generally accepted norms and humiliates the opponent.