Abstract:
The article is devoted to the study of cultural information, which is laid down in the names of housing. Focusing on modern priorities, social values and cultural norms helps to see the cultural background behind its proper names. It has been found out that the specifics of naming houses are related to the attractiveness of the external features of the building, its functional and aesthetic characteristics, the properties of architectural forms, the presence of unusual details of the decoration. But despite all its external logic, the nomination of houses includes a semantic assessment of the architectural structure, historical context, style features, understanding of their symbolic meanings. Attention is drawnis is paid to the disclosure of nominations of rural (komodomonym) and urban (astodomonym) buildings. At first, the house is a peaceful world, marked as that protected area. In this sense, the original archetype of domonym is reflected - possessiveness. Later specification of the nomination of houses arises due to the attractiveness of the external features of the building. reflection of the main properties of architectural forms. The nominations reveal the evaluation of the architectural structure, its role and historical correlation. Output spatial structures serves, in addition to the form, the length of the object. With a cultural-historical context, a sign of color is associated. Convenient location of the house and an important place in the public space, which gives him the opportunity to serve as a guide in the city. Pay attention to the nomination of houses, where people do not live permanently (anonymous). Idomonyms are the names of churches, cinemas, schools. Gradually, dominoes become a distinct sign of cultural information and one of the important codes (ciphers) of society's values. The prospect of further exploration is the dynamic processes in the urbanization nomination on the example of large residential complexes.
