Speech genres, speech acts and the language of advertising

dc.contributor.author	Novikova, O.S.
dc.date.accessioned	2020-01-24T10:13:24Z
dc.date.available	2020-01-24T10:13:24Z
dc.date.issued	2013
dc.identifier.uri	https://hdl.handle.net/20.500.12528/1366
dc.description.abstract	An advertisement can be described as a specific speech pattern having a certain genre and composition structure. Since an advertisement is much alike primary speech genres (message, announcement, explanation) in terms of their form and communicative goal, the theory of speech acts can be applied to their study. The illocutionary goal of an advertisement as a speech act is communication of information, but the illocutionary force represents more complicated set of means of positive emotional impact on an addressee. However, sometimes the advertising impact (perlocutionary effect) may differ from that anticipated and result in communication failu	en
dc.subject	advertisement	en
dc.subject	speech act	en
dc.subject	speech genre	en
dc.subject	language of adertisements	en
dc.subject	Russian language	en
dc.title	Speech genres, speech acts and the language of advertising	en
dc.type	Article	en