Abstract:
The article focuses on the specifi city of the scientific-technical analytic terms due to the cognitive mechanisms of their creation. It has been ascertained the gestalt type of terminological units’ associative-metaphorical motivation makes the motivators’ selection possibility, denoting the scientifi c-technical objects after the visual images (gestalts). The fact the dominant donor zones supply its sign resources to the scientific-technical terminology has been proved in succession.
