Abstract:
The article deals with the identification and analysis of the contexts of the poetonym, which are supposed to identify onymization, as well as the category of the onym. It also studies the contexts which reveal semantization, emphasis and poetic etymology of the poetonyms. The given contexts are capable of creating collective imagery proper name – text by explaining the circumstances of the naming process, revealing the correspondence of the name to the object named, creating game effect, parodying, etc.