Abstract:
The article is devoted to functioning and pragmatic load of the slogans in the Soviet Ukrainian press. The most widespread groups of slogans for their illocutive purpose are constatives, directives, commisives. The author proposed a new kind of slogans – glorivicatives, the purpose of which was the expression of favour of the authorities and glorifi cation. It has been defi ned that a very large spectrum of the multidirected slogans addressed to different groups of recipients enhanced the role of the slogans as manifestations of the language of power.
