dc.contributor.author | Strachova, A.V. | |
dc.date.accessioned | 2018-01-22T18:52:41Z | |
dc.date.available | 2018-01-22T18:52:41Z | |
dc.date.issued | 2010 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12528/467 | |
dc.description.abstract | The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community. | en_US |
dc.subject | Russian language | en_US |
dc.subject | język rosyjski | en_US |
dc.subject | gender stereotype | en_US |
dc.subject | stereotyp genderowy | en_US |
dc.subject | French language | en_US |
dc.subject | język francuski | en_US |
dc.subject | language of advertising | en_US |
dc.subject | język reklamy | en_US |
dc.title | Гендерные стереотипы в рекламной риторике во Франции и в России | en_US |
dc.title.alternative | Gender stereotypes in advertising rhetoric in France and in Russia | en_US |
dc.type | Article | en_US |