Универбаты-неологизмы в современных российских масс-медиа

Abstract

Enhancement of social life dynamics, intensification of communication have stipulated the increased activity of univerbation processes in the modern Russian discourse. When producing univerbats high productivity is demonstrated by the suffix -к(а) with the semantics of a subject and by the suffixes -ник, -щик with the semantics of a person. In most cases the semantics of such univerbats is known to the interlocutor or becomes clear in the context. In the event of controversial interpretation of a univerbat the semantics of the latter seldom becomes clear in the modern media texts. Deciphering of univerbats often depends on the social background, age and education level of a listener. In media-texts univerbats perform a compressive, stylistic, expressive-evaluative functions and they are also able to name new realias. Active usage of neologisms-univerbats signals the enhancement of a colloquial constituent of a modern media text.