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What’s in a Brand? Notes on the History and Main Functions of Branding

What’s in a Brand? Notes on the History and Main Functions of Branding

Kastberg, Peter
URI: https://hdl.handle.net/20.500.12528/1408
Date: 2010

Abstract:

The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old as human territorial behavior.

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