What’s in a Brand? Notes on the History and Main Functions of Branding

dc.contributor.author	Kastberg, Peter
dc.date.accessioned	2020-01-24T10:20:13Z
dc.date.available	2020-01-24T10:20:13Z
dc.date.issued	2010
dc.identifier.other	DOI: https://doi.org/10.7146/law.v5i8.6184
dc.identifier.uri	https://hdl.handle.net/20.500.12528/1408
dc.description.abstract	The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old as human territorial behavior.	en
dc.language.iso	en_US	en
dc.subject	brand name	en
dc.subject	onomastics	en
dc.title	What’s in a Brand? Notes on the History and Main Functions of Branding	en
dc.type	Article	en